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Wal-Mart have handed over the keys for a shiny new blog to a selection of employees from their product buying department. The result is checkoutblog.com.

Wal-Mart appears to have learned after a previous attempt to enter the blogosphere was met with a negative reaction (Wal-Mart vs. the blogosphere). This time around, Wal-Mart are using real employees (who are real product buyers), asking for real feedback about products they are considering stocking or announcements they would like to make.

A good example of how a large company can develop a personable face for the interactions they want to have with their customers.

Tags: blogs, pr+marketing, wal-mart