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It’s time to take the ‘p’ out of PR. Many may feel that PR practioners themselves have been doing that themselves long enough, as they tread the same tired path to news desk and industry journalist.

But I’m talking about what that ‘p’ stands for. Public. Public relations. It’s all so vague and impersonal. It also feels slightly condescending, especially in a business world now dominated by the internet. What’s worse, of course, is that most PR is not aimed at the public at all. In a lot of cases the ‘p for public’ mutates into a ‘p for press’ instead. If the PR company fails to garner their press clip they’ve got nowhere else to go. That’s old style PR. Trouble is, if you want to talk about new style PR - in the manner of the excellent Meerman Scott, for instance - I think you need to change the name.

So, let’s ditch the ‘p’ and replace it with a ‘c’. That gives us CR. Now we have a wider scope of positive terms to use:

• customer relations
• client responses
• collaborative reflection
• conversational rejoinders

It all sounds rather more, well, inclusive. As if it was no longer just a one-way process.

So, at bpodr we’re changing the way we feel about - and describe - our business. From today, we work in CR.

Tags: David Meerman Scott, PR