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Facebook. Love it or loathe it, for a lot of people it’s the window to their entire social network. For 100 million people, actually. Facebook has kinda announced (via twitter) that it has hit 100 million users. Yep, that’s enough people to populate a rather large country (a rather large country with the 13th largest population in the world, actually)

And that number may only be active Facebook users.

As Facebook swells in popularity, how many businesses will embrace the tool as a platform to reach out to new customers, to empower their existing customers, or tap into a new customer base for whom social media is an integral part of life?

My prediction is those that do, may just have a better chance of winning.