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[Biz Blogs] UK legal firms warming up their voices online
The Times Online last month published an interesting article about blogging amongst legal firms in the UK: Legal blogs: isn’t it time British lawyers staked their claim in the blogosphere? (read the full article here). The article cites several established lawyers who have been blogging and have seen success from blogging, including…
Peter Wainman of the Naked Law blog:
“We’ve had a huge amount of PR since starting the blog, both from online and traditional print media,” he says. “The blog is also a great way of engaging with the public, of generating discussion about interesting legal developments.”
and Alex Newson, an IT lawyer:
“Blogging has massive potential for businesses in general in the UK, including law firms. The publicity we have had since we started Impact nearly two years ago has been massive. We have been on the radio, been invited to speak at conferences, given quotes to national newspapers and have submitted papers. Technology only moves forward, not backwards, and the challenge now is to harness the blogosphere for law firms’ benefit.”
The benefits for law firms engaging with their customers are the same for businesses in other industries, but perhaps due to their specialization, law firms may be the ideal candidate to demonstrate their expertise, develop a voice (and even a personality), and begin establishing and strengthening customer relations.
