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A promotion aiming to de-stress UK bloggers is currently being run by the vitamin supplement Berocca. Relief from blog-related stress comes in the form of a free ‘Blogger Relief Pack’. If you run a blog, and are feeling a little under the weather, sign up for yours at www.berocca.co.uk/bloggerrelief.

It’s an interesting move to target the (growing) UK blogging community, and it will be interesting to see how much noise this promo will create; Technorati has 106 blogs listed as linking to the Berocca site, and as more bloggers talk about it, more are bound to become aware and link to it.

It’s quite clever: they’ll gain exposure from bloggers mentioning the promo, bloggers then have the opportunity to try the product (included in the pack, clever, huh!), and may even then blog about the product itself.

I’m sure we’ll be seeing more and more innovation in trying to get the attention of UK bloggers, although this author won’t be trading exposure on these pages for free goods…. (doh!)

Tags: berocca, Blogging And Your Business, stress, uk