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This week Technorati released it’s annual blogging report: State of The Blogosphere 2008. Released over a five day period, the report looks at the trends and impact of blogging, split into 5 sections:

1. Who are the bloggers?
2. The what and why of blogging
3. The how of blogging
4. Blogging for profit
5. Brands enter the blogosphere

The report is the result of a survey of a random survey of some 1.2million bloggers. Technorati defines it’s purpose as:

“…to go beyond the numbers to deliver insights into bloggers and the state of blogging today. Who are the bloggers, why and how do they do what they do, and what is the impact on their lives and work”

The insights into bloggers are interesting indeed, but the numbers look healthy too:

• 77% of active Internet users read blogs.
• 24,000 is the average monthly unique visitors for European bloggers.
• “More than four in five bloggers post product or brand reviews, and blog about brands they love or hate.”
• 54% of corporate bloggers say they are “… better known in the industry as a result of my blog”.
• Only 4% of bloggers use paid forms of advertising to attract visitors, whereas…
• 83% use Technorati listings, 77% comment on other blogs, and 73% list their blogs on Google.

And I couldn’t resist quoting some Seth Godin goodness, on where blogs are heading:

“The word blog is irrelevant, what’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.”

- Seth Godin, Author, Tribes, sethgodin.typepad.com

Tags: Blogging And Your Business, blogosphere, report, seth godin, technorati