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Blogs Welcomed More Than 14 million UK Visitors in August
A debate was started recently on the BBC, asking ‘Is Blogging Dead?‘ - perhaps a rhetorical question, as it was posted to one of the BBC’s blogs - and with 55 comments so far, it seems the answer is no. Further evidence of this was announced yesterday by comScore, who reported on UK traffic to blogs during August 2008. Their press release read:
comScore… a leader in measuring the digital world, today released a study of blog visitation in the U.K. examining the top blog platforms and individual blogs as ranked by total U.K. visitors. In August, 14.5 million people in the U.K. visited at least one blog, representing 41 percent of the total U.K. Internet audience.
“Blogs have become part of the essential fabric of the Internet today,” said Herve Le Jouan, Managing Director, comScore Europe. “They live and breathe in real-time, helping quench media consumers’ thirst for the most up-to-date breaking news, information, and analysis. It should not, therefore, be particularly surprising that they’re increasingly displacing traditional media usage and carving out an ever-increasing slice of the online advertising pie.”
14.5 million people - 41%. These are large numbers, and act as a compelling argument that Blogging is healthy and well, and living in the UK.
Although an argument could be made about how long each visitor stayed, or how many pages they viewed, it is hard to ignore that Blogging is establishing itself as a credible mainstream media platform.
How is your business helping to quench the thirst of an ever-increasing number of blog visitors in the UK?
[...] in blog readership has been widely reported over the years (the latest suggests that blog readership has grown by 300% since 2004), but a [...]