Social Networks: build or join?
21st February 2008 by Graham -
Jeremiah Owyang over at the Web Strategy blog has put up a podcast and post discussion here about whether companies should roll their own social networks or exploit an existing application to create a community.
It’s an interesting debate but the conclusion, as you may expect, really comes down to what Chris Heuer of the Conversation Group defines as horses for courses. In other words, it depends…..
The danger is in creating a social network of your own for all the ‘wrong’ reasons but it’s important to remember that those wrong reasons may seem the right reasons to the people making the choices (and paying the money). If there is one guiding principle when it comes to making this choice, I think it has to be: what does your community want? As always, this brings us to the question of listening. Ask them first.
February 21st, 2008 at 17:59
A community needs (and deserves) to be nurtured when in its seedling stage; a business should create (or attempt to create) a community for the right reasons…
February 29th, 2008 at 16:06
[...] has been talking a lot about Social networks lately, and I can see why - it’s a massive part of the Internet’s appeal and a [...]