Dell continues to invest in it’s direct2dell blogging group, with an announcement that it has launched ‘In the Clouds‘, a blog that discusses the future of cloud computing.

Perhaps the biggest insight into how dell have adopted blogging comes from within the announcement (titled: more conversations…):

“From the beginning, the purpose of Direct2Dell has been to educate and to support our customers on a wide variety of topics that they care about. This blog has grown since those early days. And that growth has encouraged more Dell folks to want to have conversations with our customers.”

Dell’s strategy is also now including other web 2.0 channels - youtube, flickr and twitter to extend their conversation, and reach their customers in new ways.

Tags: Blogging, blogs, business, dell