[Biz Blogs] eBay prepares for transparent communication
12th March 2008 by Adam -
EBay have moved to offer a greater transparency to their business operations; an interview with eBay’s new full-time blogger on CNN money suggests that eBay are truly embracing open communication channels with their customers:
New eBay recruit and social media veteran Richard Brewer-Hay will launch a blog next month that aims to give eBay’s users a direct, unfiltered communications link with the company. Can he repair the company’s battered relations with its users?
“…My words go straight up onto the blog, unedited.
It’s got to be transparent. There’s got to be an authenticity to it, an honesty to it, otherwise there’s no point in doing it in the first place. I’m going to open up my e-mail to questions from folks. People can comment, too, and comments are going to be open. You’re going to get the good, the bad, and the ugly.” read more…
We like Richard’s blogging ‘ethos‘. EBay already have various channels available for communicating with their customers, but this initiative seems to be different; existing blogs are written by staff members with a history at eBay, Richard has joined eBay solely for this role and appears to be enthused by the prospect of talking about a huge range of eBay’s business.
We’ll be following eBays’ latest conversation-starter with interest, as well as keeping an eye open for other businesses employing full-time bloggers to help them converse with their customers.