If you don’t really feel like searching over 112 million blogs to find out what your customers / competitors / industry leaders are talking about, why not let Technorati do it for you?

Technorati is a blog search engine, tracking over 112 million blogs to bring you all the hot stuff from the blogosphere. As well as looking at blog posts, Technorati also makes use of ‘tags’ to allow authors to categorise their own content, and tracks the relationships between blogs and authors (who’s linking to each other, leaving comments or responses) - this all adds up to a comprehensive, real-time look at whats happening in the world of blogs.

Technorati easily allows you or your business to track what bloggers are saying about topics that are important to you. It’s a great starting point for tuning into the conversation.

We have incorporated Technorati tags at the bottom of each of our blog posts to allow us to tell Technorati a little about the subject of the post, as well as helping to categorise where this blog post should be found. You can view our Technorati profile at http://technorati.com/blogs/www.bpodr.co.uk%2Fblog.

Graham has also placed a not-so-subtle technorati button to the right hand-side of this blog, so you can mark us a Technorati favourite. (he’s too good to you!)

In the (very-near) future, we’ll show you practical ways of using Technorati to tune in and stay tuned to the conversation that matters most to your business.

Tags: blogs, technorati, web2.0