http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/ the smart social marketing blog from bpodr Tue, 18 Aug 2009 10:55:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/comment-page-1/#comment-140 bpodr - Know your RSS from your elbow blog - [What is...] Wordpress Mon, 01 Sep 2008 08:01:17 +0000 http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/#comment-140 [...] this site with a new design, clearer messages, and more relevant content - whilst trying to eat our own dog food. Our blog forms the spine of our site (why a blog?) and we wanted a powerful, expandable, and [...] [...] this site with a new design, clearer messages, and more relevant content – whilst trying to eat our own dog food. Our blog forms the spine of our site (why a blog?) and we wanted a powerful, expandable, and [...]

]]> http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/comment-page-1/#comment-64 [Dog Food] March Review | Know your RSS from your elbow - the bpodr blog Tue, 08 Apr 2008 10:21:42 +0000 http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/#comment-64 [...] decided to eat our own dog food, and that’s pretty pointless if we don’t share how sweet it tastes, so here’s a [...] [...] decided to eat our own dog food, and that’s pretty pointless if we don’t share how sweet it tastes, so here’s a [...]

]]> http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/comment-page-1/#comment-53 Gregory Yankelovich Fri, 28 Mar 2008 16:53:08 +0000 http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/#comment-53 Excellent observation. This is about change of behavior not about tools. The tools are very helpful is as a weapon in this asymmetric marketing warfare, but definitions and strategy are so very important and sorely missing. Excellent observation. This is about change of behavior not about tools. The tools are very helpful is as a weapon in this asymmetric marketing warfare, but definitions and strategy are so very important and sorely missing.

]]> http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/comment-page-1/#comment-47 Graham Thu, 27 Mar 2008 09:31:51 +0000 http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/#comment-47 I agree, Dennis. It's very easy to fall into the trap of taking the vocabulary and terminology of one 'group' and imposing it on situations where it simply doesn't scan. The term 'social media' should only ever be used as a shorthand description of a range of possible options, much in the same way that 'financial services' can denote helping you set up a personal bank account, a private pension, or an investment portfolio. The word 'social' may stink in this context but I'm not sure I'm particularly fond of the word 'media' either. We seem to be left with a vacuous adjective trying to describe an ill-defined noun. I agree, Dennis. It’s very easy to fall into the trap of taking the vocabulary and terminology of one ‘group’ and imposing it on situations where it simply doesn’t scan. The term ’social media’ should only ever be used as a shorthand description of a range of possible options, much in the same way that ‘financial services’ can denote helping you set up a personal bank account, a private pension, or an investment portfolio. The word ’social’ may stink in this context but I’m not sure I’m particularly fond of the word ‘media’ either. We seem to be left with a vacuous adjective trying to describe an ill-defined noun.

]]> http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/comment-page-1/#comment-46 Dennis Howlett Thu, 27 Mar 2008 08:29:28 +0000 http://www.bpodr.co.uk/blog/2008/03/25/time-to-start-eating-our-own-dog-food/#comment-46 How about starting by dropping the word social. It stinks and most senior business people hate it. Find appropriate language for the situation you are handling.My €0.02 How about starting by dropping the word social. It stinks and most senior business people hate it. Find appropriate language for the situation you are handling.My €0.02

]]>