Barack Obama Winning On The Web
The New York Times published an interesting article last week – Obama still dominates in Web 2.0 world, Internet searches. The article compares some key statistics about the attention that both candidates are garnering over the web. It shows Obama is well ahead when it comes to Facebook connections (2,000,000 v 564,000), YouTube views (84,000,000 v 22,000,000), recent mentions in the blogosphere (10,291 v 3,924) and others. It shows Obama is quite clearly ahead when it comes to engaging with, and possibly gaining the attention of, his target web audience.
Obama and his team have leveraged a host of social tools to reach it’s audience, including: a Facebook page, MySpace page, Youtube channel, Twittering, Flickr, an iPhone application, a blog, and more.
Reaching your target audience is clearly important in a presidential campaign, and part of Obama’s target audience is obviously a demographic who engage in social media, so reaching out to them in their natural surroundings sounds like a good idea.
It’s interesting to see the importance that the election team is placing on engaging with people on the web – a web that is changing the way people communicate – and are using a variety of tools, networks, and communication platforms to reach out. It’s also interesting to see that they are obviously backing that importance with a reasonable resource – both in time and money – investing in social and web tools to promote the cause.
What a great marketing effort.
It will be fascinating to see if any traffic analytics appear after the election, and if Obama wins, whether these new sources of engagement are attributed to his success. I wonder how much more we are going to see these types of tools and networks being used for a variety of promoting communication – if it’s good enough for presidential elections campaigns, then surely all tyes of organisations and campaigns will continue to rely more and more heavily on reaching out using the web.
You can read the New York Times article in full by clicking here.
Tags: McCain, Obama, presidential campaign, social marketing, Social Networks, web
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on Monday, October 27th, 2008 at 18:44 and is filed under Blogging And Your Business, On-line Marketing.
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[...] yes, indeed they did as the US Election ended with an Obama victory. In a post I wrote last week – Barack Obama Winning On The Web, I looked at how statistics on the Internet suggested that Obama was winning the race for attention [...]