This week Google announced a new homepage for their Google Blog Search service. The update enhances their blog searching technology, making it easier to browse and discover stories in the blogosphere.
Using similar technology to it’s sister site Google News, blog search will group related stories together making it easier to track the conversation about particular topics. It also adds the capability to browse and uncover latest posts by category.
It seems Google may be taking aim at Technorati with its feature enhancements, and will no doubt become a valuable tool for people or businesses who wish to keep their finger on the pulse of conversations happening on blogs daily.
Give Google Blog Search a test-run…
You might be interested in what bloggers are talking about regarding the latest technology, selecting the technology category will show you that Nokias new touch screen N5800 is getting a lot of buzz, with 147 blog posts about it in the last 18 hours. Selecting the posts will also show you the frequency of posting over the last 18 hours.
Think of something that’s happening in your industry or business, type a phrase or keyword into the search box and see what’s being said about it on blogs around the world.
If you’d like to limit the results to blogs in the UK, select advanced blog search, and enter UK in the ‘at this URL field’.
Also, why not type in your business name, or one of your products to see what conversations are happening right now. You might find some interesting new blogs to keep track of, and get a feel for how people are responding to you. Remember you’re free to leave comments on blogs, and could give you a great opportunity to reach out to new customers.
Keeping track of what’s being said by bloggers – about you, your business or your industry – so easily is a great way of keeping your finger on the pulse of the blogosphere.
