No Budget? No Excuse.

If you think you need to spend big bucks or set aside a large chunk of your marketing budget before you can include video in your campaign, think again. Or, rather, stop thinking and follow the example of Andrew Dubber, who shot this music video for a band (Merchandise) who had ‘no budget’.

Read the story here.

This is a time when the available tools make content production and distribution a matter of imagination, seizing the moment, and paying for pizza. It helps that it’s a good song, too.