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AOL to Socialize with Bebo
What do you do when you have a spare billion dollars or so in cash and your old business of distributing free drinks coasters has come to a well-documented end? Well, you buy a rising social network, of course.
AOL - the beer-mat makers - announced today that they’re buying Bebo for £417m in cash.
Anyone get the feeling that the words ‘bandwagon’, ‘jump’, and, perhaps ‘last chance’ are relevant here?
Hats off to the Bebo team: they’ve done a great job lifting their network to such a high spot throughout Europe in competition with MySpace et al. Just for the record, my three kids all use Bebo in preference to any other social network. Whether AOL is the best fit to take things into the future is something we’ll just have to wait to find out. If my kids start to notice things working a bit differently as a result of AOL’s involvement, that’s the time to start worrying.
