Doritos is obviously a company that has accepted that interruption marketing has no more legs. Well, on Earth, at least. I just received this press release:

Today Doritos makes history, taking the UK’s first step in communicating with aliens as they broadcast the first ever advert directed towards potential extra terrestrial life.

And how are the aliens being interrupted?

The message is being pulsed out over a six-hour period from high-powered radars at the EISCAT European space station in the Arctic Circle.

Can they pick this ad up on the Space Station, I wonder? And what is the call to action for beings seeing the ad out beyond Sirius?

If there remains any doubt as to whether Doritos are taking this seriously or not, the final paragraph of the press release should set minds at rest:

The broadcast received praise from Nick Pope, former Head of the MoD’s UFO project. Nick, a leading authority on UFO sightings and alien abductions commented: “I support this bold new venture in space communication. As humanity reaches out to the stars, this broadcast could lead to us finding the real ET. This is a historic day in our continuing search for alien life.”

Tags: advertising, Doritos, ET