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	<title>Know your RSS from your elbow &#187; music video</title>
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		<title>No Budget? No Excuse.</title>
		<link>http://www.bpodr.co.uk/blog/no-budget-no-excuse</link>
		<comments>http://www.bpodr.co.uk/blog/no-budget-no-excuse#comments</comments>
		<pubDate>Fri, 05 Jun 2009 07:36:51 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[On-line Marketing]]></category>
		<category><![CDATA[Understanding On-line Marketing Tools]]></category>
		<category><![CDATA[andrew dubber]]></category>
		<category><![CDATA[imaginative marketing]]></category>
		<category><![CDATA[merchandise (the band)]]></category>
		<category><![CDATA[music video]]></category>

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		<description><![CDATA[If you think you need to spend big bucks or set aside a large chunk of your marketing budget before you can include video in your campaign, think again. Or, rather, stop thinking and follow the example of Andrew Dubber, who shot this music video for a band (Merchandise) who had &#8216;no budget&#8217;. Read the [...]]]></description>
			<content:encoded><![CDATA[<p><span class="fp">I</span>f you think you need to spend big bucks or set aside a large chunk of your marketing budget before you can include video in your campaign, think again. Or, rather, stop thinking and follow the example of <a href="http://newmusicstrategies.com/author/">Andrew Dubber</a>, who shot this music video for a band (<a href="http://www.cityscaperecords.co.uk/music/merchandise/">Merchandise</a>) who had &#8216;no budget&#8217;.</p>
<p><object width="424" height="244"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5009322&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=5009322&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="424" height="244"></embed></object></p>
<p>Read the story <a href="http://newmusicstrategies.com/2009/06/05/lies-like-these/">here</a>.</p>
<p>This is a time when the available tools make content production and distribution a matter of imagination, seizing the moment, and paying for pizza. It helps that it&#8217;s a good song, too.</p>
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