It's all about getting results
SEO can often appear to be a mysterious mixture of jargon, hype, misinformation, and plain old luck.
We know there's a lot more to it than that but we would say that, wouldn't we?
When it comes down to it, you want to see results. Results you can get your teeth into. Results that mean something to your bottom line.
Increased traffic? Great but what does that mean for my business?
More conversions? Whoopee but how much did it cost me for each one?
That's why we make sure everything we do can be measured and compared. Compared to where you are now and compared against the plan we devise for you when we begin our campaign.
Campaigns to get your site working
This is what a bpodr optimisation campaign looks like:
Step 1: Devise the plan and set the goals
Inputs - We'll discuss your business objectives and where your website fits in your business strategy. Then we'll research appropriate keywords, competitors, and the market for your product or services.
Deliverables - We'll tell you what we're going to do, how we're going to do it, and how we can show you the progress.
Step 2: Agree where we are
This is a realistic assessment of existing traffic to the site and the conversions the site generates. These numbers give us the starting point against which all our work can be measured.
Step 3: Do stuff
This is where we implement the planned activities we agreed in step 1.
Step 4: Measure and compare
Every task we perform has an outcome. Some results will happen quickly and some will take longer to deliver benefits. All results, however, will be reflected in metrics and stats.
We'll share these numbers with you on a regular basis and explain what they mean in terms of the overall plan.
Step 5: Tweak and continue
Competitors can do SEO, too! People may be using different search terms. You could launch a new product or service.
We'll be ready to respond to changing market conditions - and the continuing campaign measurements - and tweak the plan and the work we do to make sure that your site continues to deliver the goods.
