Bpodr - Recent work

Goldgenie are the UK’s leading supplier of gold-plated luxury items, from iPhones to religious artefacts. Unfortunately, their existing ecommerce web site, although attracting steady traffic on the back of the high profile of company founder Laban Roomes, was delivering poor conversion rates.

A new web site is being built and designed but Goldgenie wanted to begin to raise the profile of the company and widen the target audience for their products.

Within a limited budget we created a company blog to highlight events and special promotions. In addition, we created a competition to run in the period up to the launch of the new site. Traffic to the blog was immediately significant and the competition more than tripled the number of qualified email addresses on the Goldgenie mailing list.

Management of the blog has now been handed over to the relevant Goldgenie staff.