After the manifesto comes blogger relations
Adam pointed in his last post to Scoble’s Corporate Blog Manifesto. For another take on how to get started in corporate blogging, take a look at Todd Defren’s post on Blogger Relations, which should form the basis of any plan to get involved in blogging and, more importantly, engage with other bloggers. There’s a pdf embedded within the post that you can download and read at leisure. And then you can learn it by heart.
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