The Short Version
Remember the excitement when you first launched your web site? Remember how you thought this was 'the one'?
But now the spark has died. You rarely visit your own site and sometimes you may even forget itís there. If that's how you feel, imagine how your prospective clients regard your site - if they even know it's there!
We'll help you recapture that earlier thrill.
How? By helping you make your web site one of the hardest working members of your sales team.
We'll find the best way to drive more traffic to your site and increase the number of conversions (leads or sales) your site generates.
This is partly about SEO, partly about the usability of your site and its architecture, and partly about knowing how to combine internet technology with an understanding of your business and your siteís visitors.
Every campaign is bespoke and fits your business and its objectives. Here are some of the techniques we use to make the campaign a success.
The (slightly) More Detailed Version
Search Engine Optimization
We'll examine what terms potential visitors to your site are using when they search On Google and other search engines. Then we make sure that your content is in line with what the search engines are looking for. As new content is added to the site, we make sure that page titles and URLs are search engine friendly, as well as making sure the page code is well formed. We also make sure your site map is automatically updated and submitted to Google, as well registering your site on relevant directories. All work done will be reported in your dashboard area.
Keeping Google and the search engines aware of your site and any changes of content is a continual process. Time-consuming, too. Let the experts handle the dirty work, while you get on running the business and creating new content for your site.
Site Conversion Optimisation
When increased traffic is still not making an impact on your bottom line, it's time to look at how well your site is turning visitors into potential customers. In other words, whether your site is working as hard as it could when it comes to conversions. Sometimes, poor conversions can be a matter of site design. Or poor copy. Or a call to action that is just not clear enough. One way to uncover the causes of poor conversions is to study your traffic metrics.
One route to greater conversions is to establish a relationship with prospects and customers that exists beyond the scope of your web site. The most successful sites already pay attention to creating regular relevant content. To ensure that the content has a life beyond the site itself, we often recommend creating an Email Marketing campaign.
Pay-per-click Ads
A Google AdWords campaign lets you reach a much wider but still targeted audience of potential customers exactly when they may be searching for your product or service. You only pay when the advertisement drives a visitor to your site, so this is a cost-effective - and easy to control - way of driving traffic and giving you the best chance to increase your sales conversions. We'll define the keywords that are likely to drive the best traffic, write the advertisements, and implement the campaign for you. Then weíll integrate the AdWords campaign with your traffic stats, so you can measure the success of each campaign quickly and easily.
The flexibility of AdWords means you can change advertisements or switch campaigns almost instantly. Let us measure the response across a variety of advertisements and landing pages to ensure that every penny you spend on a campaign drives relevant traffic to your site.
Email Newsletter Marketing
Potential customers arenít always ready to buy or set up a meeting. If your web site offers no option for staying in touch, chances are that you have only one chance to land a prospect. Email marketing gives you a great way to stay in the mind of customers and prospective customers alike. A regular email newsletter becomes a resource that convinces customers of your thought leadership in your market sector and makes you the first name they think of when it's time to buy. We'll set up everything from email capture to distribution, as well as recommending and editing content and delivery frequency.
You know your business and you know the market. Make sure your customers recognise your expertise by giving them market news, product and service tips, and some information they can really use. You let your knowledge and expertise shine through and weíll take care of the details of managing your subscriber list and delivering the content in a well-packaged newsletter.
Analytics & Traffic Analysis
There's not much point in having a professional site maintained and hosted in a secure and robust environment if you don't know how many visitors it's attracting. We'll install and monitor analytics scripts that will give you all the data you need to know how well your site is performing. From the number of visitors each day and which pages get most views, to what keywords visitors used to find you in search engines and how long they spent on your site, youíll get reports that show you in a graphical and easy to understand format what's working on your site - and what's not.
You don't board a train without at least some expectation of when it will arrive at its destination. Knowing who's visiting your site - and in what numbers - is a crucial part of starting to make your web site a vital aspect of your business growth.
Social Media Marketing
New tools and technologies are changing the way your customers communicate. With each other. With you. With other companies. They've got things to say about your products and services, too. Are you listening? Are you responding in the most effective way? We'll help you find the best ways to maintain conversations on-line with your existing and potential customers. As you listen and respond, you'll find your reputation increases in tandem with the loyalty of your customers. We'll handle all the details for you, from strategy and picking the best tools to installing meaningful metrics and tracking your success.
No matter the size your business or the sector in which it operates, your customers and prospects have easy access on the web to information about it, as well as comments, reviews and criticisms. Monitoring this stream of information and knowing how best - and where - to respond is a perfect task for professionals with the experience and the right tools to hand.
