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It Was Hard To Interrupt Back In 1963
I've been re-reading David Ogilvy's "Confessions of an Advertising Man". This passage stood out for me:
Competition for the consumer's attention is becoming more ferocious every year. She is being bombarded by a billion dollars' worth of advertising every month. Thirty thousand brand names are competing for a place in her memory. If...
Get in touch
It's all about starting a conversation. In whatever way suits you best. Start a conversation now...
What we do
It's not just the amount of time required that many companies are finding a barrier to successful participation in the conversation. Consider the following:
- Who should blog?
- Who are we talking to?
- How often should we blog?
- Do we need a blogging policy?
- What blogging software should we use?
- Where will the blog be hosted?
- Should we brand them as company blogs?
- Will blogging be managed by the IT department? Marketing? Sales? Human Resources?
And that's just for blogs.
But here's the good news: answering these questions will lead you to the most effective strategy for promoting your company's voice.
That's where we come in, of course.
Four Steps to Driving the Conversation
Here's what we do:
- Step 1 - Analyze the market
- Step 2 - Identify the benefits of participating in the conversation
- Step 3 - Select the best tools and strategy
- Step 4 - Join the conversation
And the outcome? Well, how about improved customer relations? Or increased opportunities? Or products and services that better meet the needs of the market? You choose.
Pick 'n' Mix
You may not feel ready to commit to the whole process or you may have sections of a successful strategy already in place. Perhaps you just need some help with specific technology or some advice on the latest social media. Here's some of the other things we can do for you.
We do training.
Whether your staff members need an introduction to the basics of blogging and podcasting or you want to learn more about advanced topics such as rights management, post production and audio editing, we're happy to organise a course that covers exactly what you need.
We do strategy.
We'll talk to you about your business and what you hope to achieve with blogging and podcasting. Then we'll report back to you with a proposal that shows you the best route to your goals that fits your time-scales and budget. We’ll also show you the potential benefits of joining the conversation. If you want us to help implement the proposal, that's great. If not, we won't take it too personally.
We do advice.
We're pretty clued-up when it comes to blogging platforms and we can design and build you a bespoke site or we can integrate your blogging tool of choice into your existing external web site or intranet. Whatever you choose, we're happy to tell you all the pros and cons and which solution best fits your needs.
We do production.
The technical aspects of podcasting can seem daunting. We know how to get the sound quality you need and can also arrange music and voice-over artists. Everything you need, in fact, to make your podcasts sound as professional as possible.
We do hosting.
You may choose to keep your blog and podcast content separate from your corporate site and servers. That's not a problem: we can host your sites on one of our servers.
We do words.
You may need help writing or copy editing your blog posts and scripting your podcasts. We're happy to get involved.
We do on-line marketing.
You want your new blog and podcast to make an impact as quickly as possible. We'll use our knowledge of SEO and on-line marketing techniques to ensure that happens.